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Showing posts from November, 2023

Aligning Sales & Marketing

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a

How to Conserve a Lot by Developing Your Own Furnishings with Quality Products

Money is definitely getting difficult to come by. While some individuals may be getting richer, the higher bulk are still aiming hard to make a living. In these times it is smart to be practical and cost-effective. There are parts of individuals's expenditure that can actually be budgeted such as leisure, however there are things that are tough to be stingy about such food and shelter. Another thing that is tough to be thrifty about is furniture. Furnishings shows to be crucial fixtures in a family. Cash spent on furnishings takes up a fantastic part of one's budget because it is very important to acquire furniture that can last long and function well. Therefore for some, it is quite tough to tighten their spending plans when it comes to furnishings. One can still be thrifty even with regards to furnishings. An excellent way of having the ability to save is by creating your own furnishings with quality materials. This task might seem to be extremely tough specifically for those

Is your website cutting it?

I don’t need to preach to you about the importance of a web presence. A long, long time ago in a galaxy far, far away, you might have even been able to get away without having a website. But in today’s world, the consumer market literally expects it. A whopping 84% of today’s consumer market believe a website makes your business more credible than companies who just only have social media pages. People who can’t find a website for a business will automatically discount it as NOT LEGIT. There is no doubt about it. People are going to check you out to answer this big question in their mind: “Is this person for real?” They’re going to check out your website. They’re going to search for you on Google. They are going to try and find out all the information that they can on you. When they do find you, they will start looking for anything inconsistent ( it’s just human nature) . What we’re ALL looking for is TRUST when we are looking to buy or invest in something important. Like