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Although Facebook has been around since 2004, Facebook marketing didn't really boom until lately. Prior to 2012, Facebook did not rely on advertisements and allowed only articles from family and friends. Unlike today, Facebook allows ads to show up on the user's news feeds, starting with the rise of the online marketing industry. To create winning ads and video ad design ideas, you have to understand the secrets to Facebook marketing. To start, creating winning Facebook advertising campaigns required one crucial component: targeted audiences. Today's internet advertising campaigns rely heavily on search engine optimization, or SEO for short. Social media is a vital component of your online marketing strategy because it lets you reach out to the target audience you are trying to reach. However, the demographics of your audience are of critical importance. By way of instance, if you are trying to sell watches in Japan, you wouldn't want to run an ad campaign that targets ...